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42% of land in Namibia is under conservation management.
Namibia has transformed conservation to a people issue; and since 1996 has established an ever-expanding community conservation programme. To date there are 86 conservancies covering 20.2% of Namibia’s land and 43 community forests covering 10.3% of the land.

Key species such as rhino and elephant have increased over the years with elephant numbers increased from some 6,000 to over 24,000 in the past 25 years. Namibia has the largest population of free roaming black rhinos outside of national parks.
Significant progress against poaching as a result of support for wildlife from local communities, and cooperation across government agencies, the private sector and civil society.

The contribution wildlife makes to the local economy has been greatly enhanced, and this has led to improved management.

Namibia is broadening its conservation approach to encompass landscape level conservation, including transboundary conservation, to allow for larger-scale wildlife migration.


Reinforce a vibrant wildlife economy in Namibia and beyond

Unlocking Payment for Ecosystem Services approaches i.e. Wildlife Credits

Mobilizing a new generation of conservation supporters and activists (youth)

Securing funding for Landscape conservation

Securing long term sustainable financing for community conservation through Project Finance for Permanence

Improving transparency, accountability and integrated stewardship for people and nature including heightening CBNRM governance

Formation of a Community Conservation Hub to build an active and informed community of practice

Investing in low carbon energy and exploring existing alternatives through Namibia’s vast solar and hydrocarbon energy potential

Wildlife is more climate resilient than livestock, this could potentially become critical to sustainable food systems


Changing western sensitivities have resulted in anti-hunting campaigns which pose severe threat to the decades-long successful strategy of incentivizing wildlife as a land-use.
The COVID pandemic has exacerbated widening chasm between programmatic support demands, and declining financing for conservation in Namibia as a middle-income country. Protected areas are receiving ever decreasing budgets while the cost of conservation continues to rise.

Multi-dimensional poverty is common in Namibia and social investment in basic services such as effective health and quality education are inadequate.

Even though Namibia is successful in combatting wildlife crime nationally, regional wildlife crime is still a challenge.

The negative impacts of prospecting/mining operations into biodiversity sensitive areas.
Unsustainable subsistence agricultural practices contributing to deforestation, loss of wildlife habitat, disruption of corridors, increased human-wildlife conflict and increased atmospheric carbon levels.

Climate change and episodic shocks that cause a strain on the environment and people.

WWF Namibia Strategic Plan 2022-2026

Vision: Africa’s wildlife and wild places are valued and conserved in Namibia and beyond

Purpose: To assist Namibia, KAZA and Africa to unlock the value of Africa’s wildlife and wild places for the benefit of local, national and international communities.

WWF Namibia will continue to prioritize wildlife conservation in the context of sustainable development, placing people at the heart of conservation solutions, while promoting critical conservation needs for a better future for all. A major priority is to rebuild and revive our conservation actions/priorities after the devastating impacts of the COVID 19 pandemic and the prolonged drought that has ravaged Namibia during the past years.

This will be achieved through six thematic outcomes:

1. Key biodiversity assets are conserved and rehabilitated
Identify, research, and provide interventions for priority species and habitats under threat
Coordinate integrated conservation support at landscape level

Support recovery of wildlife species, capacity building of local institutions and human wildlife conflict mitigation

Support and promote sustainable food production, use of renewable energy, and responsible environmental management.
2. Responsible stewardship of wildlife and wild places
Local people continue to receive benefits from natural resources and have increased ownership and pride

Secure long-term sustainable financing mechanisms through the Project Finance for Permanence

Mobilize a new generation of conservation supporters and activists (youth)
Support the Ministry of Environment, Forests and Tourism with its conservation efforts
3. Socio-economic values unlocked
Unlocking Payment for Ecosystem Services approaches

Support sustainable financing through the Community Conservation Fund of Namibia
Secure diverse livelihood options for local communities

Promote mechanisms to maximize returns from intangible benefits of conservation where locals value social and cultural benefits
4. Increased resilience to shocks
Have vibrant rural towns and villages which are fully integrated into secure conservation landscapes

Help build resilient systems and adaptive capacity
5. Landscapes level conservation
Encourage and support an integrated landscape approach to land use and development within Namibia, aligned with regional developments

Leverage funding for conservation development work in KAZA
6. Enabling Environment for conservation
Build an active, enthusiastic, and informed community of practice

Enable policy environment and thought leadership throughout Namibia and the WWF network

Generate comprehensive awareness and knowledge about conservation and sustainable development best practices
We work with a diverse group of national and international partners under various partnership modalities. These include: The Government, Local Community Conservation Partners, Wildlife management and wildlife crime, KAZA actors, Researchers and academic institutions, WWF Network partners and Donors.
© WWF Namibia
WWF Namibia Senior Management Team
© Juliane Zeidler
WWF Country Director
Dr Juliane Zeidler
Thirty years ago, Juliane travelled through Africa from her home in Germany in an old Land Cruiser. This journey ignited her love for Africa, its people and nature. Starting her career as an ecologist in Etosha National Park and later working (and completing her PhD) at the Gobabeb Training and Research Centre in the Namib Naukluft Park, gave her a sound ecological foundation for her work in national programmes such as the Programme to Combat Desertification and the National Biodiversity Programme in Namibia.

In the early 2000s she established her own consultancy in Namibia, working in Africa with a focus on a wide range of technical fields including, biodiversity, climate change, water and marine conservation. A focus of her work has been to prepare country-led projects for funding by the GEF. She spent two years at the United Nations Conservation of Biological Diversity Secretariat in Montreal, Canada and led the IUCN Commission on Education and Communication as their Global Chair. A shift to Mozambique, where she lived for six years, gave her the opportunity to join the management team of the Gorongosa Restoration Project, a unique and progressive initiative that is fully committed to the wildlife and the people in and around the Gorongosa National Park.

Although an ecologist by training, most of Juliane’s career has focused on bringing people, development needs, and nature conservation together. Her work is guided by her conviction that progress in environment and development work can only be achieved through overcoming capacity bottlenecks at the implementation level. Building local and national capacities to achieve sustainable development and complementing conservations goals are her passion.